Bryan Whiting

Business Coach, Life Coach & Mentor

As a coach, Bryan leverages his extensive experience as a data scientist to help individuals overcome self-doubt and achieve their goals. With over 10 years of experience working with leading companies in various industries, Bryan has developed a unique set of skills in machine learning, statistics, data analytics, data engineering, and software development. He has a proven track record of success, having improved YouTube’s recommendation system at Google and built high-value machine learning models to manage risk at Capital One. 

In addition to his technical expertise, Bryan is a skilled communicator who listens intently and asks perspective-changing questions. He is deeply committed to mentorship and coaching, having dedicated two years in Honduras to helping individuals make positive changes in their lives and working with youth to set and achieve goals. When working with Bryan, clients can expect a coach who is dedicated to helping them succeed and achieve their aspirations.

In his free time, Bryan enjoys coaching lacrosse, spending time with his wife and three children, and participating in outdoor activities. He is also committed to volunteering and giving back to his community.

Areas of Expertise

Business and Executive Coaching

  • Business Coaching
  • Career Coaching
  • Culture Coaching
  • Data Analytics and Management Coaching
  • Productivity Coaching


Life Coaching and Mentoring

  • Adolescent Coaching
  • Career Coaching (Data Science)
  • Emotional Health Coaching
  • Life Coaching
  • Sports Performance Coaching


B.S. and M.S. in Statistics with an emphasis in entrepreneurship from Brigham Young University.

Career Experience

Startups & Technology

Machine learning/AI: Recommendation systems, product personalization, prediction, forecasting, decision automation, lifetime valuation (LTV), churn/retention/default/risk modeling, text mining.

Startups: Ideation, culture, leadership, innovation, customer empathy, test new ideas.


Software Engineering

Website/blog design: Simple websites for blogging, sharing information, or communicating with customers. Software development: Python, R, SQL, GitHub, Google Cloud, Amazon Web Services.

Statistics & Data

Statistics: Causality analysis. Hypothesis testing. Scientific method. Experimentation.
Data analytics and visualization: Conclusions and actionable insights from data.

Data engineering: Data collection, data manipulation, data mining, data storage, compute infrastructure.
Experimentation: Iterative software development and roll-out, customer surveys.

KPIs: Metrics (high and low-level) to track business progress.

Dashboards: Track metrics.


Business and Executive Coaching Rates

$450 per hour for single sessions
Package of 10 sessions: $3250
Pakage of 25 sessions: $7,000
Personalized daily check-in/accountability text/email: $1500/mo